The marketing expert in your pocket.
On-demand marketing expertise for independent food, drink and hospitality founders. Built on 20 years in the trade, not generic AI.
The Roots Club is launching soon. Join the waitlist to be first to hear — and get an exclusive founding member offer when we open the doors.
Two kinds of founder. One club.
I run a food or drink brand
A craft beer, a condiment, a snack brand. You're getting listed in retail, growing direct-to-consumer, or both.
I run a hospitality business
A restaurant, café, bar or street food business. You want more first visits, more regulars and a healthier bottom line.
Doing both? Pick "both" when you join and you'll get the full picture.
Take the scorecard
Five minutes to find your Roots Growth Phase and your 90-day focus.
Ask anything
Real answers from Lindsay's 20 years of food, drink and hospitality marketing, tailored to you.
Do one thing a week
Templates, seasonal ideas and a weekly nudge keep you moving without the overwhelm.
The Roots Club Base
- Full access to the knowledge bank, templates and the AI chat assistant
- On-demand answers personalised to your business, with a monthly question allowance
- Every template and all guidance for your side of the trade
- Seasonal ideas, updated regularly
- Roots Growth Scorecard and your Roots profile
- Lindsay's content drops: videos and written pieces
The Roots Club Pro
- Everything in Base, plus:
- Unlimited questions (no monthly cap)
- Fortnightly group call with Lindsay: questions, live advice, recordings saved in the app
- Brand Foundations Document generated at onboarding
A personalised brand foundations document, generated at onboarding using Lindsay's methodology and saved in your portal — ready to use as context in any AI tool.
Mini Marketing Plan: £99, or £59 for members