Your brand deserves a real marketing plan. Not a template. Yours.
The Roots Method Mini Marketing Plan is a bespoke brand and marketing plan for food, drink and hospitality founders — built around your business, your stage, and what actually works.
What you'll get
Your Brand & Marketing Foundations
The bedrock of everything. Your mission (using the IKIGAI method), your Brand Positioning Statement, a deep profile of your ideal customer, your core transformation, what makes you different, your brand personality and tone of voice, and your content pillars. All written for your brand.
Your Mini Marketing Plan
Built around the Roots Growth Model — a five-phase framework that maps the right marketing activity to your exact stage of business. Tells you what to prioritise, what to hold off on, and what belongs in your next 12 months. Practical enough to use as a brief for a designer or agency, a filter for every marketing decision, and a clear picture of exactly who you're targeting — and who you're not.
Your 30-Day Content Plan
A full month of content ideas, mapped to your pillars and your audience — so you always know what to post and why.
A Clear, Structured Document
Everything delivered in a clean PDF you can reference, share, and use.
How it works
Fill in your questionnaire
A detailed set of questions about your brand, your stage, your audience and your goals. Most founders take around 30–45 minutes.
We build your plan
Your answers are run through The Roots Method — Lindsay's proprietary framework, built on 20 years of hands-on industry experience. Your plan is produced using a combination of Lindsay's strategic methodology and AI tools, with every output grounded in real industry knowledge, not generic advice.
Receive your plan
Delivered as a PDF document within 2 working days.
Built by someone who's done it — not taught it.
The Roots Method was built by Lindsay Fenn — a former International Marketing Director and brand strategist with over 20 years of hands-on experience across food, drink and hospitality, from challenger startups to established international names.
She has worked with most major UK retailers, across trade and consumer strategy, and with international hospitality brands in the UK and beyond. She grew Estrella Galicia UK brand awareness by 37% — taking a Spanish beer from specialist restaurants to pub chains and supermarket shelves — and has worked every part of the route to market: buyers, distributors, agencies, founders and everything in between.
She regularly attends industry events and is part of multiple networks, to make sure the advice in your plan reflects what's actually happening in the market right now — not yesterday's best practice.
This isn't a plan built by a template or an algorithm. It's built by a real person who has spent their career doing this. That human expertise — applied specifically to your brand — is the whole point.
What founders say
“Wow Lindsay this is incredible!! Thanks so much. SO much info and a definite direction, the social media ideas are so good! Lots to think about, now I just need to do it!!!”
“I just wanted to say thank you so much, this is superb. You are helping fill the space in my brain which cannot create or write whatever it is that's meant to be there. I read it and am like — yeah, this is what I need!”
Get your Mini Marketing Plan
£99 — one-off price. Bespoke to your brand, your stage, and your goals.
- Brand & Marketing Foundations
- Mini Marketing Plan (Roots Growth Model)
- 30-Day Content Plan
- Clear, structured PDF document
Already a Roots Club member? Log in to access your member price of £59.
Want ongoing support beyond your plan?
Join The Roots Club — Lindsay's members-only platform giving independent food, drink and hospitality founders on-demand marketing expertise, templates, and direct access to Lindsay's knowledge base.
Members get their Mini Marketing Plan for £59. Membership from £49/month.
Find out more about The Roots ClubQuestions? Email lindsay@rootsmarketingco.uk